Unless you have a lot of information to get across to people, a slick landing page will likely serve you well
Landing pages are just very simple websites and can have all the features of larger sites no problem, as well as getting found in Google and linking to and from Social Media.
The main things to consider are:
Mobile-friendliness. What this means is the page rearranges itself to suit whatever device is viewing it. This is important because Google’s search engines now penalise non-mobile-friendly sites in results when people are searching on their phones – and over half of search traffic today is on mobile (and this is only going to increase over time). Also, with 3 out of every 4 small business sites having already been upgraded this way, if your page is old school and people need to enlarge the text with their fingers to read it, then they’ll move on pretty quick unless you are really niche and don’t have competition.
Software used. For small business pages, it’s mostly best to use a software platform that deals with the mobile-friendliness rather than hand coding as this can keep the costs right down. The thing to be aware of here is how proprietary the software is. Some of them can’t be backed up outside of their own system so if anything were to happen to those companies, you’d be in trouble. We’ve recently moved to WordPress as our system of choice because it’s so widespread in its use, you can take a backup of our pages and get them hosted on most decent servers – and then have them supported by any competent web developer if anything were to happen to us.
Features. These are pretty much just widgets these days and shouldn’t add to your costs – and by these we mean things like contact forms, visitor statistics, social media and search engine integration, online shopping carts, custom popups, and video (via youtube).
To analyse costs of landing pages, there are really just four components.
Design and setup. You should ask your designer how long this will actually take them and then you can work out their hourly rate. We only charge $50 per hour because we have quite low overheads in Bulls – but anything between $50 and $150 is probably reasonable depending on design skills and speed of work.
External costs. Really these are just things like domain name renewal, any paid plugins or features, and third party ad costs (like Google Adwords or Facebook advertising). You can double check most of these things in Google if you’re unsure of what you’re being charged or quoted.
Page hosting. Every landing page needs to live on a server computer so that it’s accessible at all times to site visitors. The key things here are speed and reliability. Where they are in the world doesn’t really matter as connectivity is instant.
Support. You will likely need ongoing support for things like page updates, and the evolution of the internet and how that affects you. With a lot of software platforms, site updates can be DIY (just like using Facebook) bit it’s often worth having your web support person cast their eye over what you’re doing to make sure the content is relevant and effective.
Design & setup: $50 per hour by quote
Most small business jobs are less than 4 hours.
We don’t charge for any overs unless you ask us to do substantially more than what we agree at the beginning.
Domain name, hosting & support: $30 if monthly or $200 yearly
We don’t lock you in with contracts. Price includes page updates (fair usage policy applies). This is to support a normal small business landing page. If we were making updates every day, we’d have to requote. We can also give you a login for DIY and this is pretty easy too.
Our terms of trade are 50% deposit with the balance payable when you’re happy with the design and prior to going live. Prices do not include GST.
Example of a landing page
Siggys Pies in Kapiti.
This is a good example of a Landing Page which is really just designed to be a professional presence at the business web address, and also promote downloads of the Loyalty App.
“This page does a great job for us generating app downloads from people who take our business card or visit our Facebook Page” – Siggy, owner, Siggy’s Pies