Firstly, if you’re a small business thinking about getting a mobile-friendly website built, and people are talking $1,000s – walk away immediately
Some folk in our industry are opportunist. It’s as simple as that. Most small business websites can be built in less than a day, and yes, there’s normally some tweaking to be done so they are compatible with Google and Facebook, but this isn’t a big job.
The main things to consider are:
Mobile-friendliness. What this means is a site rearranges itself to suit whatever device is viewing it. This is important because Google’s search engines now penalise non-mobile-friendly sites in results when people are searching on their phones – and over half of search traffic today is on mobile (and this is only going to increase over time). Also, with 3 out of every 4 small business sites having already been upgraded this way, if your site is old school and people need to enlarge the text with their fingers to read it, then they’ll move on pretty quick unless you are really niche and don’t have competition.
Software used. For small business sites, it’s mostly best to use a software platform that deals with the mobile-friendliness rather than hand coding as this can keep the costs right down. The thing to be aware of here is how proprietary the software is. Some of them can’t be backed up outside of their own system so if anything were to happen to those companies, you’d be in trouble. We’ve recently moved to WordPress as our system of choice because it’s so widespread in its use, you can take a backup of our sites and get that hosted on most decent servers – and then have it supported by any competent web developer if anything were to happen to us. If we add a shopping acrt to your site, it will be built with WooCommerce, one of the most widely used systems in the world.
Features. These are pretty much just widgets these days and shouldn’t add to your costs – and by these we mean things like contact forms, visitor statistics, social media and search engine integration, online shopping carts, custom popups, and video (via youtube).
To analyse costs of websites, there are really just four components.
Design and setup. You should ask your designer how long this will actually take them and then you can work out their hourly rate. We only charge $50 per hour because we have quite low overheads in Bulls – but anything between $50 and $150 is probably reasonable depending on design skills and speed of work.
External costs. Really these are just things like domain name renewal, any paid plugins or features, and third party ad costs (like Google Adwords or Facebook advertising). You can double check most of these things in Google if you’re unsure of what you’re being charged or quoted
Web hosting. Every website needs to live on a server computer so that it’s accessible at all times to site visitors. The key things here are speed and reliability. Where they are in the world doesn’t really matter as connectivity is instant.
Support. You will likely need ongoing support for things like site updates, and the evolution of the internet and how that affects you. With a lot of software platforms, site updates can be DIY (just like using Facebook) bit it’s often worth having your web support person cast their eye over what you’re doing to make sure the content is relevant and effective.
Design & setup: $50 per hour by quote
Most small business jobs are less than 12 hours.
We don’t charge for any overs unless you ask us to do substantially more than what we agree at the beginning.
Domain name, hosting & support: $50 if monthly or $350 yearly
We don’t lock you in with contracts. Price includes site updates (fair usage policy applies). This is to support a normal small business website. If we were making updates every day, we’d have to requote. We can also give you a login for DIY and this is pretty easy too.
Our terms of trade are 50% deposit with the balance payable when you’re happy with the design and prior to going live. Prices do not include GST.
Examples of our work
Charter Boat in Tauranga.
While we haven’t yet migrated this over to WordPress, it’s still a good example of how a site rearranges itself depending on the device looking at it. You just click the little icons at the top of this preview page to see how it changes between desktop, tablet and mobile.
“I like the way the people at Liveaps tell it how it is when it comes to the internet, and they explain things in a way that’s easy to understand.” – Raewyn, owner, Blue Charter Fishing
Blogger in Wellington.
We built this website in WordPress using the new visual Builder Divi. These new drag’n’drop publishing tools have really brought the options available in WordPress into the hands of non-coders, and brought the site build times (and costs) right down.
“I’ve been blogging for quite a while now and it was time for a fresh look’n’feel. The guys at Liveaps transitioned me very smoothly to a new design in what was a very painless process” – Ryan, blogger
Reloved Boutique in Bulls – Online Store.
This site is designed to make it easy to buy. You can get to a category section on the homepage as well as clicking the Products menu button any time to get back there – and the checkout is super easy.
“I had an e-commerce site built by another company but I wasn’t happy with the purchasing flow. Liveaps came up with a clean and simple online shop that I’m now very happy with” – Kirsty, owner, Reloved Boutique